paint & coating industry forecast
Small and medium-sized paints enterprises usher in survival crisis.
In the context of high quality development, supply-side reform and "double carbon" strategy, small and medium-sized coating enterprises face two challenges. On the one hand, the government vigorously eliminated backward production capacity, because of the funding problem of not timely update environmental protection equipment, some small and medium-sized coating enterprises will also face a survival crisis; On the other hand, large domestic coating enterprises have expanded new capacity, and outsiders have poured into the coating industry, will also greatly squeeze the market space of small and medium-sized coating enterprises, so the survival of small and medium-sized coating enterprises in 2023 will remain grim.
Even a screw, to the extreme, can also do the world's first, can not be copied. Similarly, for the nearly 500 billion scale of the paint market, no matter large enterprises, or small enterprises, as long as the practical roots in this industry, even if only grasp the demand for segmentation, also can steadily go on. Therefore, some suggestions for small enterprises: first, small enterprises do not have a platform, so lack the strength of cross-industry integration resources, but can do deep and fine in the field of segmentation, just like a needle; Second, small enterprises lack strength, so it is impossible to do everything stronger, but they can focus on different markets, channels and users, through continuous in-depth mining market demand.
At the same time, in terms of products, small enterprises need to upgrade the functions and applications that meet the needs of users. Small and medium-sized enterprises cannot compete with large enterprises in terms of scale and strength, but they can compete with them in terms of user familiarity and trust, as well as service, experience and perfection. Of course, market segments also have many challenges: first, the market size is relatively small; Second, input-output is longer than cycle; Third, consumer demand is volatile and difficult to grasp. In this case, small and medium-sized enterprises need more strategic focus, as well as the flexibility and variability of the strategy. This requires small and medium-sized paint manufacturers in the first line of the market to land and trial and error.
To be continued.